The Reason To Love, the latest French TV commercial from the telecom giant Orange is here. And it promises to impress the film-buff, good deal-loving, and witty person in you.
In The Spot: Cinema Sorta Vérité Tim Nudd wrote about this commercial, made by Publicis Conseil, Paris.
Orange is offering giving one free ticket for one ticket bought on Tuesdays. And it’s playing as a faux trailer in cinemas before a film.
I love the placement idea, potentially high-yielding. And the promotion is even better. In short, am a fan.
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