2008: First public-facing anti-colorism project was
Jyoti’s first media project, ColorsOfBrown.org was launched in 2008, when, as a master’s student, she produced video interviews with luminaries such as Shovana Narayan, the classical Indian dancer and Padma Shri awardee; Parul D. Mukherji, an academic and the dean of the School of Arts and Aesthetics at JNU Delhi; and Nandita Das, the celebrated art-house actress and director. In 2013 has been awarded a grant supported by the City of Houston for “Putting the U in Color,” a collaborative exhibit that challenges biases targeting “dark-skinned” girls and women (and men) in South Asian communities and the media.Jyoti’s first book, Different Differenter: An Activity Book About Skin Color, was crowdfunded by her community and self-published in the spring of 2019. Before entering the social justice and nonprofit media world, Jyoti worked as a print designer in broadsheet at The Economic Times and in advertising at McCann Erickson. She currently lives in Manhattan with her spouse and 5-year-old son, Abir.