Logo and brand collateral


Organization: Bach Society of Houston | Performs (mostly) free concerts featuring choral and instrumental Bach music.
Skills: logo design | branding

Initially, Christ the King Lutheran Bach Society of Houston had a ‘church choir’ image; they sought a modern appeal.

The new logo, or the heart-shaped seal, was a spin-off of the original, crowned Bach seal. It was partly inspired by Milton Glaser’s 1977 “I love Love NY” campaign. The goal was to provide a spirited, modern, and accessible appeal to the organization. The high-point of this consulting project was the raising of a motion to shorten the name, which passed with a 100% vote.