Organization: The Colo(u)rism Project | Raises awareness of colorism — practice of skin color discrimination within a race
Skills: concept and branding | design | content writing | curation and collaborations |
Putting The U in Color was a collaborative exhibit organized under The Colo(u)rism Project. The branding was designed to attract audiences interested in South Asian culture, film, and media. Using a warm, saturated color palette, pattern background, and cutout from a 1950s film poster, the invite creates a distinctly South Asian flavor. It pays homage to the talented and unique Sandhya, the only dark-skinned actress of her time. (Her skin does not appear dark here due to the lighting, and dark room color correction to allow for limitations of black and white printing.) What is even more interesting is that here, she is dressed as a male, which directly challenges normative gender roles in society and film.
Many of those who attended the exhibit identified with the cultural bias of “fair is beautiful,” and said they were not aware of its prevalence in the Indian subcontinent. View photographs of the art opening here.