Based on conservative, and hence, inconclusive estimates, this fundraising video makes an appeal to skin-lightening product consumers to reconsider their purchase decisions. It tries to put in context, the money spent by households on ‘readying’ women for the dating and marriage markets, and converts it to a collective cost of basic literacy and/or vocational education.
ORGANIZATION | The Colo(u)rism Project | An Anti-colourism Advocacy Initiative
SKILLS | Research, Video Production
DURATION | 1:16 seconds