Direct mail [FOR-PROFIT]


Company: The Sales Machine, Euro RSCG India Pvt. Ltd. | Online retail shopping
Skills: concept | print design

This direct mailer was designed for The Sales Machine client,, an online retail company. The goal was to familiarize sales managers at retail companies with the process, and convince them that was a straightforward step to greater sales. (Direct mailers were doing exceedingly well in the Indian market at this time, and though they were a bit expensive, the returns usually made them worth the spend.)

The message of the mailer was that by using, the sales managers would hit their sales target as easily as they could hit this enlarged bull’s-eye.