Parker: This print advertisement was featured in an industry magazine for marketing managers. Parker had newly entered the market and was launching a custom gifts service using etching, printing and other print techniques. Following Ogilvy’s “less is more” principle of ad making, the idea was to merge the visual and headline into one with “For Increased Visibility” in the form of an eye chart. The unconventional ad size was a perfect fit for an eye chart!
Cherry Blossom: Charlie Chaplin had long been the brand ambassador of Cherry Blossom shoe polish. A throwback print ad for BOGO brought a smile to the face.