- The Colo(u)rism Project
Welcoming artists and guests at the arts reception of a month-long show, Putting the U in Color.
- Allied Media Conference, Detroit
Conducting “Understanding Colo(u)rism in the Media, a workshop about colorism practices in India, and beyond.
- BVA Award Ceremony, Houston
With Laurie Hewett, Bach Society Houston accepting the award for rebranding their 30-year old organization.
- Putting the U in Color, Houston
Discussing ways to challenge colo(u)rism practices through new media, activism and socially-engaged art.
I started my design career with producing “Buy 1, Get 1 Free” yellow stickers for P&G’s Dettol antiseptic soap. Exciting as it was, I knew that I was on the other side of the media industry. Advertising’s relationship with society was material-only, and sexist. Television was taking a nosedive on the ethics front, limited to one-dimensional portrayal of women. In print media too, women’s voices were not being heard. This was in New Delhi, and this was then.
Today, I am a proud media maker, an anti-colorism activist, a nonprofit consultant, an aspiring media scholar-researcher, who believes in media’s infinite capacity to advocate and make change happen. Everyday, I build my communication and design practice by working with people, catalyzing the change we hope to be.
Press / Featured / Awards / Exhibitions
I started my career in mainstream advertising after completing a B.F.A. in Visual Communication. A few years later, I decided to explore avenues for nonprofit communication through conscientious use of media. I completed a Master in Media Studies at The New School University. The academic dissection of culture, power, feminist theory, representation, identity, social justice, activism, gave me the dialectics, language, and inspiration to continue my work in nonprofit communications.
Nonprofits -90 %
Design -95 %
Blogging -85 %
Social Media -75 %